Disney gets close to High Street majors - ToyNews

Disney gets close to High Street majors

Disney Consumer Products is opening offices at Tesco and Asda's group HQs in a bid to align itself more closely with key retailers.
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 The offices will be at the headquarters of Tesco in Welwyn Garden City and Asda in Leeds and follows the successful 2002 opening of DCP’s Bentonville, Arkansas office for Walmart in the US, resulting in the development of a stronger relationship with the retailer.

A dedicated Disney Consumer Product Team with category and retail experts will be based at Welwyn Garden City supporting the Tesco business worldwide. The office at Asda, a satellite office from the global Walmart office in Bentonville, will also be run by a DCP team of retail experts.

The offices enable the DCP teams to work more closely and improve communication with each retailer’s business in order to better understand their specific needs and become a "creative content solution" for them.

Featuring retail labs to showcase company franchise priorities and creative retail floor plans tailored to each retailer, the offices will also be home to new product ideas.

Guenther Hake, vice president of retail sales and marketing EMEA said: “The opening of both the Tesco and Asda offices here in the UK heralds the evolution of our retail strategy for Disney Consumer Products Europe. As an active licensor, we seek to fully engage our retail and licensee partners to offer the best product quality for the maximum customer value. We are committed to realising the full potential of the UK retail market and both Tesco and ASDA are key factors to this success.”

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