Disney enters DVD game market

Disney will release its first ever interactive DVD games on 12th November 2007.
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A 30 per cent growth is anticipated in this sector in 2007, and Disney is releasing interactive versions of two of its most popular franchises; Pirates of the Caribbean and High School Musical.

The Pirates of the Caribbean interactive DVD game sees players following the plot of Pirates of the Caribbean: At World’s End, and completing challenges in order to find the missing pieces of their map and locate the possible hiding places of Lord Cutler Beckett. Players can play in teams of two, three or four.

High School Musical, has also been given the interactive DVD game treatment. In this game players (individually or in teams of up to four) choose their own classes to make up a day at East High. Completion of the day, including singing, dancing and successfully answering general knowledge questions, results in winning a place in the high school musical.

Caroline Burchett, Assistant Brand Manager at Disney said: “The easy-to-use format of these games is likely to be a great success with parents who won’t have to spend on the latest games consoles, and will ensure its appeal above and beyond the youth market.

This is the perfect opportunity for us to display our innovative approach to the Home Entertainment industry by converting some of our most popular film franchises to this format.”

The games will be backed by targeted television, press and online advertising plus heavyweight PR support.

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