Disney will begin its own testing of toys featuring its characters, according to the New York Times.
The move comes after a spate of recent toy recalls, which were found to contain unsafe levels of lead paint.
Andy Mooney, chairman of Disney’s consumer products division said: “It sends the message that we are looking over their shoulders”.
Toys R Us is also adding its own testing procedure. Ron Boire, president of Toys R Us added: “Trust but verify. We have to be confident. I have to be able to put my head on the pillow and say I’ve done everything I can”.
Toys R Us has also notified manufacturers that it will hire engineers to regularly visit random stores and take a random selection of toys to independent labs for testing.
The move represents a significant shift in who is responsible for quality control. Disney’s tests will focus on about 2,000 toymakers and 65,000 products each year, with higher selling products tested more frequently.