'Digital will have bigger impact on physical board games' - ToyNews

'Digital will have bigger impact on physical board games'

Esdevium MD says technology is “enhancing” play experience.
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The impact apps are having on the traditional board games sector will only increase in years to come, says supplier Esdevium.

MD Daniel Steel believes the gap between digital and physical will narrow as the sector evolves. Today, apps based on popular board games are widely available such as Monopoly, Scrabble and Esdevium’s Ticket To Ride, the latter of which boosted physical sales after launching.

“There will be a coming together of tech and traditional products,” Esdevium Games MD Daniel Steel told ToyNews. “For example, when the Ticket To Ride app launched, sales of its physical game spiked. We’ve benefitted massively from the app.”

“A lot of people who play our games are involved in technology, and within the hobby market users experiment with games using computers, iPads and so on. Fundamentally board games are a social experience. Board games are making use of technology. On a practical level, one issue has always been how to learn how to play, so some companies are putting guide videos on YouTube, or adding [digital] technology to their games to enhance the experience.”

Steel added that Esdevium’s board game sales are up year-on-year, while its staff count has risen by around ten per cent over the past two years.

Esdevium: 01420 593593

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