Kidtropolis has appointed digital marketing agencies iLikeMedia and Weird Lime to develop children’s digital marketing campaigns around the event.
The two firms, who specialise in creating children’s digital media strategy, connecting brands with YouTube influencers and building unique children’s brand experiences, will help exhibitors maximise their coverage before, during and after the event in the run up to Christmas.
“We are thrilled to be working with Simon and the team to launch Kidtropolis," said Laura Edwards, director at ILikeMedia.
"Here at iLikeMedia, we felt this would be fantastic opportunity for our kids clients; across video gaming, toys and film to engage with their target market at this fantastic family event. We think that with our collection of popular kids’ YouTube Influencers generating content and attending the event will be a big hit amongst kids in the UK."
Simon Pilling, managing director at Kidtropolis, added: “Kidtropolis isn’t just about the show, it’s about how the show can form part of a bigger marketing campaign.
"Many people have contacted us about launching a brand or product at Kidtropolis and how we can help maximise coverage and opportunities in the run up to Christmas. Both iLikeMedia and Weird Lime are experts in the children’s market and I’m delighted to be working with them.”
Sarah Ann Camp, head of marketing at Weird Lime, added:“We are very excited to be part of a new family engagement event for the UK and have the chance to heighten consumer interaction with family focused brands which in the past has never been achievable."
Kidtropolis will take place at London’s ExCeL in the October half term. To get involved in Kidtropolis contact firstname.lastname@example.org.