Digital Kids Show welcomes two new experts to this year's advisory board

Toyologist Peter Jenkinson and social talent director Lilly Ladjevardi will join this year's line up of YouTubers and media experts.
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The upcoming Digital Kids Show has welcomed Toyologist Peter Jenkinson and social talent director Lilly Ladjevardi to its growing line up of speakers.

Ladjevardi will be offering her insight and experience that spans 12 years in the entertainment and new media industry as she joins this year’s advisory board.

Over the course of her career, Ladjevardi has worked with various YouTube stars including CutiePieMarzia, AmyLeeThirty3 and StampyLongNose and has helped to define new way in which publishers, advertisers and commissioners work with a new generation of talent.

She will be joined by Toyologist Peter Jenkinson who will support the event’s toy and brand activity along with crowning this year’s Digital Kids Show interactive toy of the year.

“We are delighted to welcome Lilly and Peter to the advisory board, their unrivalled industry experience and knowledge makes them invaluable assets for the show,” said Aisha Tilstone, Digital Kids Show founder.

Jenkinson added: “This is such an exciting event, plugging a gap in the market and providing a stage for brands looking to reach our digital kids. It also creates the perfect melting pot for parents and children with plenty of learning and editorial content mixed with fun and innovation.”

The pair will join three other advisory board members, including YouTuber Adam Clarke, SuperAwesome’s Rebecca Newton and BBC Academy’s Karen Thayer.

The Digital Kids Show will take place in Manchester’s EventCity this October.

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