Dickson returns with new R/C outfit

Former Vtech boss Andrew Dickson has returned to the UK market with a new Chinese-backed R/C firm.
Publish date:
Social count:

Dickson (pictured) has set up a European office for Alpha in Ascot and will be launching the firm's new range at Toy Fair in London.

Alpha’s Race Tin brand of licensed cars and SkyRover helicopters are already popular in Asia markets along with its Auby range of infant toys.

The firm is also an animation production company and is is the first listed company of animation and toys in mainland China, also claiming to be the largest toy producer there, manufacturing its own brand product line and developing for Blue Chip private label partners.

Animation productions include Blazing Teens 3, Flash & Dash 1 and 2 (which features R/C licensed cars) with other titles in production for 2011.

The European business will supply direct to all channels and provide own-label opportunities.

Alpha launched its product ranges at its Hong Kong showrooms in August 2010 and will unveil its European range at Toy Fair at Olympia (Stand no H65) and Spielwarenmesse, Nurnberg.

Andrew Dickson, MD Alpha Europe, commented: "This is an exciting time for the company with focus on providing strong product having high consumer appeal, excellent packaging and a product range that is arguably the most dynamic seen in the R/C categories for years".



Jones returns

Popular industry stalwart Clive Jones is returning to the industry, setting up his own firm.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.