Dempsey Designs buys Minicraft

Dempsey has plans to revitalise the Groves craft brand with new packaging and products in 2012.
Author:
Publish date:
5_Minicraft.jpg

Deborah Dempsey, owner of Dempsey Designs, said: "Minicraft has a terrific heritage and some great classic designs, we know the soft toy kit area is really growing and we look forward to developing the brand in the future."

There are more than 50 soft toy kits in the range. With pre-cut, ready-to-stitch fabric pieces kids can make their own plush toys. Mini Kits are sold at around £4.99 with the Cuddly Soft Toy Kits at around £12.99.

Minicraft kits will remain available to the independent retail trade through Groves and through Dempsey Designs' usual distribution channel.

Dempsey will shift Minicraft manufacturing to its UK production unit in Leicester.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019