Demand soars for British goods

The majority of global web searches for British merchandise come from the US.
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Consumers across the world are looking for more homegrown British products than ever before.

Global online searches for England-branded sports products, including toys and merchandise, rose by 800 per cent year-on-year in April, reports online marketplace Alibaba.

Searches for Diamond Jubilee memorabilia increased a whopping 2,450 per cent year-on-year. There are a host of Jubilee-themed toys and games available including Gibsons’ Proud To Be British puzzle.

There was a three per cent increase in global searches for British goods in Q1 2012 compared to Q4 2011, with British bikes and British fashion trending as some of the most searched terms on

The US searched for the most British goods (35 per cent), followed by the UK (33 per cent), China (18 per cent), India (seven per cent) and Canada (seven per cent).

“This year is already shaping up to be a great one for British companies and it’s never been a better time to celebrate the Best of British, as the world’s eyes focus on our sporting and celebratory events,” said Molly Morgan,’s senior manager for international corporate affairs, EMEA. 

“ has seen dramatic upticks in online searches and enquiries from abroad for British goods since the Royal wedding, and this will continue to rise following the Diamond Jubilee and upcoming Olympics, providing our small businesses and economy a much-needed boost.”

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