December retail sales forecast falls

Synovate Retail Performance has published its footfall forecast for December.
Publish date:
Social count:

Expectations are that non-food shopping trips in December will be down by 7.3 per cent from 2007, a worse prediction than the 4 per cent estimated back in July.

The firm expects retailers to use every tactic at their disposal to increase consumer motivation to shop in their stores in order to avoid a ‘crisis Christmas’.

Synovate’s Dr Tim Denison said: “Despite some of the pecuniary pressure lightening, current evidence is that the number of non-food shopping tips being made by households in the UK is still falling and likely to fall further.

“However, retailers are using every tactic at their disposal to stimulate trade and by our calculations, last week’s promotional activities bolstered retail footfall on the High Street by as much as four per cent, so it is certainly not the case that all is lost and cannot be influenced by retail strategists.

“Where there are compelling offers, there is still latent demand but retailers cannot afford to run such deep-cut events every day in the run-up to Christmas, so inevitably the effect of the stimuli will, unless very creatively renewed, be sporadic and short-lived.”

Denison is forecasting a very different Christmas to that of recent years with consumers returning to a back-to-basics approach and shunning commercialism. He expects shoppers to concentrate on spending where it means the most to them, particularly for children.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.