The clock is counting down to the deadline for this year's Dad's Choice Awards.
Firms have until Friday September 6th to submit their entries. Toys will be evaluated on their creativity, fun factor, value for money and whether they live up to the hype on the box. Each manufacturer will receive and evaluation report at the end with comments from the testers.
The winners will be revealed on Friday October 4th and promoted via a PR campaign across TV, the blogger community, national press and vertical parenting press. Winners will be able to use the logos on all their marketing, POS, packaging and social media campaigns.
David Ross, founder of Dad's Choice Awards, said: "The entries we've had so far are brilliant. I only wish we'd had toys like this when I was a child to play with. Our dad testers are looking forward to trying out the toys with their children and put them through their paces.
"We hope brands will join us and support this campaign to celebrate the importance of dad's playing with their children."
Entries can be made via the official website, www.dadschoiceawards.co.uk.