DCP aiming for record sales - ToyNews

DCP aiming for record sales

Sales generated by the division and its licensees will pass $26 billion this year.
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Speaking at last week's Licensing International show in New York, Disney Consumer Products chairman Andy Mooney revealed that this would effectively double the company's $13 billion take recorded five years ago.

As it continues to grow its licensing business, DCP expects retail sales to grow by 13 per cent from 2006.

While old favourites such as Mickey Mouse and Winnie the Pooh continue to notch up sales, newer properties are gaining ground, too. Sales of Cars-based products, for example, have been pushed to over $2 billion, while Pirates of the Caribbean has passed the $1 billion mark thanks in part to its international success.

Meanwhile, Disney Princess numbers are on track to pass the $4 billion mark this year, while retail sales for new girls property Disney Fairies should exceed $800 million in fiscal 2007. For the older age groups, High School Musical and Hannah Montana are leading the way.

Global sales of related product should surpass $400 million this year, with book sales being particularly strong - for example, 4.5 million copies of High School Musical books have shifted to date and 20 titles are being planned for a 2008 launch.

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