DC Super Heroes lead Schleich's licensing charge - ToyNews

DC Super Heroes lead Schleich's licensing charge

New collections "remind consumers that Schleich is about more than just animal figures".
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Schleich has revealed its intentions to expand its licensing portfolio this year, following a ‘tremendous response’ to its new DC Comics action figure range.

Inspired by Superman, Batman and The Joker, the collection has already opened helped to “remind consumers that Schleich is about more than just animal figurines.”

Encouraged by the rise in popularity of events such as Comic Con, the new range allows Schleich to tap into the new audience of comic-book memorabilia collectors.

The firm made a big splash in the licensed figurines arena with the success of its Smurfs range last year and insists the sector is of growing importance to it.

“The response from retailers, consumers and the media [to the DC Comics action figures] has been tremendous and has helped us open new sales opportunities for our retail partners,” Laura Bull, marketing manager, Schleich, told ToyNews.

“We have been able to apply the expertise of making great and detailed figurines to a new venture.”

This year has already seen the firm extend its Peanuts collection and after strong early response, it is confident the choice of Justice League characters will grow to soon welcome the likes of The Flash and Green Lantern.

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