DAVID SMITH: Artistic licence

Is there a magic formula needed to create a successful licensed product?
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"Sometime in the mid ’70s (when Lee Majors was one of TV’s biggest stars and bionic was a new, exciting word for kids all over the country), I received a Six Million Dollar Man action figure for my birthday.

The 13-inch figure was crammed with features – including a wide-angle lens tucked away in Steve Austin’s left eye and removable bionic modules in his right arm.

There were lots of things I didn’t know at the time. I didn’t know, for instance, that the figure was Kenner Products’ first successful TV tie-in. In fact I was much too young to even know what licensing was."

Click here to read David Smith's column in full.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.