Date and venue overhaul for Brand Licensing 06

Brand Licensing is moving dates and venue next year, while the pricing structure will also be significantly changed in response to market demand.
Publish date:
Social count:

Brand Licensing is moving dates and venue next year, while the pricing structure will also be significantly changed in response to market demand.

The show will move from its home at Earls Court 2 to The National Hall, Olympia on October 4th and 5th 2006. From a purely practical perspective, the show will no longer clash with half-term holidays and set-up will take place on week days only.

In addition, the new 2006 pricing structure will include a space-only rate for the first time, while the discount for LIMA members will be increased from five to ten per cent.

There will also be an on-site loyalty rate for exhibitors who book their 2006 stands on-site this year, while the Art and Design section will remain competitively priced.

?The change of venue has allowed us to reduce costs for all main floor shell scheme and space only exhibitors,? said Jessica Blue, event director at Advanstar. ?It reflects our continued commitment to the licensing market ? to making the show accessible to new and growing exhibitors. We will maintain our significant investment in marketing to visitors and increase our spend in new, innovative marketing initiatives.?

Visitor pre-registrations for the 2005 event, meanwhile, are at record levels with some 45 new exhibitors also signed up to date, according to Advanstar. 133 exhibitors have confirmed so far, up on the number contracted at the same time in 2004.

For more information on Brand Licensing 2005, please contact Helen Simms on



Big names in for Brand Licensing Europe show

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.


Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.