Date and venue overhaul for Brand Licensing 06 - ToyNews

Date and venue overhaul for Brand Licensing 06

Brand Licensing is moving dates and venue next year, while the pricing structure will also be significantly changed in response to market demand.
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Brand Licensing is moving dates and venue next year, while the pricing structure will also be significantly changed in response to market demand.

The show will move from its home at Earls Court 2 to The National Hall, Olympia on October 4th and 5th 2006. From a purely practical perspective, the show will no longer clash with half-term holidays and set-up will take place on week days only.

In addition, the new 2006 pricing structure will include a space-only rate for the first time, while the discount for LIMA members will be increased from five to ten per cent.

There will also be an on-site loyalty rate for exhibitors who book their 2006 stands on-site this year, while the Art and Design section will remain competitively priced.

?The change of venue has allowed us to reduce costs for all main floor shell scheme and space only exhibitors,? said Jessica Blue, event director at Advanstar. ?It reflects our continued commitment to the licensing market ? to making the show accessible to new and growing exhibitors. We will maintain our significant investment in marketing to visitors and increase our spend in new, innovative marketing initiatives.?

Visitor pre-registrations for the 2005 event, meanwhile, are at record levels with some 45 new exhibitors also signed up to date, according to Advanstar. 133 exhibitors have confirmed so far, up on the number contracted at the same time in 2004.

For more information on Brand Licensing 2005, please contact Helen Simms on hsimms@advanstar.com.

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