Danish firm scoops Mattel deal

Danish firm signs global license agreement with Mattel to bring first quiz game to market.
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Bizzerwizzer, which established itself in 2006, recently introduced the game of the same name into Germany, where it has been picked up by the toy giant.

Expected to be available in the UK, France and Scandinavia in 2008, the game contains 5,000 questions grouped into 20 categories and can be played by individuals or teams.

Jesper Bülow, general manager of Bezzerwizzer said: “The agreement with Mattel means that we will have a fantastic sales and marketing motor for Bezzerwizzer. In this way we can concentrate on the development of new quality products.”

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