Creative Toys extended its promotion, 'Buy 10 SoccerStarz get 5 free'.
Collectors can now purchase ten SoccerStarz to receive five free SoccerStarz collectable football figures.
Participating stores include Tesco, Argos, Co-op, The Entertainer, WH Smith and Toys R US. The promotion kicked off on Saturday May 4th and will now end on July 14th.
The giveaway includes a rare gold base. Whilst Soccerstarz sachets retail for £1.99 each, figures on a gold base have been selling on eBay for between £15 and £20. Online forums and Facebook groups have even been set up to trade and exchange gold bases.