Cra-Z-Art readies Kodak puzzles - ToyNews

Cra-Z-Art readies Kodak puzzles

The new puzzles will boast photo imagery and will be available in piece counts from 100 to 2,000.
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A new line of puzzles are on the way following a partnership between Cra-Z-Art and Eastman Kodak Company.

Each of Cra-Z-Art’s Kodak puzzles will be developed in the USA and will boast photo imagery that will be available in piece counts from 100 to 2,000.

Cra-Z-Art first made its debut into the puzzle category with the acquisition of Lafayette Puzzle Factory, a manufacturer of artfully designed puzzles in the US.

"Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand,” said Lawrence Rosen, chairman of Cra-Z-Art.

“Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success.”

Each of the puzzles will launch in the US at all major retailers during this autumn.

Joel Satin, director of brand licensing at Kodak, added: "This partnership with Cra-Z-Art exemplifies Kodak's strategy to develop products that bring out the creative person in everybody.

"It's also a wonderful celebration of our rich history in imaging."

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