Crayola will turn kids' drawings into plush toys with new service

Dubbed Crayola Imaginables, users can upload an image of a child’s doodles and wait four weeks for it to be transformed into a soft toy.
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Dubbed Crayola Imaginables, users can upload an image of a child’s doodles and wait four weeks for it to be transformed into a soft toy.
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Crayola is planning to develop kids’ imaginary drawing into plush items, with its brand new service.

Dubbed Crayola Imaginables, the service will transform a child’s piece of artwork into a life-size plush toy.

By uploading a digital photo or scanning a drawing, and uploading, emailing or texting it to the Imaginables website, a new plush character will be designed using the child’s doodles.

It takes four weeks for the plush to be developed, and will cost a flat rate of $99 for a 16-inch toy.

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