Crayola teams with Doodle Jump for new gaming app and art kits

The partnership will see the pair ‘marry the Doodle Jump game with Crayola’s design and aesthetic.'
Author:
Publish date:
Social count:
0
doodlejump.gif

Lima Sky, the team behind the popular Doodle Jump franchise, has teamed with Crayola to produce a new mobile crossover game.

The partnership will see the pair ‘marry the Doodle Jump game with Crayola’s design and aesthetic’ as well as release a line of Crayola branded Doodle Jump art kits and accessories.

“Crayola speaks to the power of creativity, and the unbridled possibilities of the imagination. They truly bring doodles to life,” said Lima Sky’s chief executive officer, Igor Pusenjak.

“There is no company on Earth that better embodies the spirit and wonder of Doodle Jump’s art design than Crayola, and we’re tremendously proud to call them a partnr as we mobilise our licensing relationships and digital development for the future.”

Warren Schorr, vice president of Brand Licensing for Crayola, added: “We are very excited to announce our partnership with Lima Sky.

“At Crayola, we are all about children and providing them relevant and creative experiences in all mediums. Adding Lima Sky, one of the earliest developers of mobile gaming, to our growing portfolio of interactive activities was a great fit and allows kids to be creative everywhere they are, including their mobile devices.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.