Crayola reveals new animated characters

‘As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences,’ says Crayola’s Melanie Boulden.
Author:
Publish date:
0 crayola characters.jpg

Crayola has debuted a cast of four new animated characters to help engage with its audience.

The firm’s new characters include Scarlet, Denim ‘Denny’, Asparagus ‘Gus’ and Goldenrod ‘Rod’, who have all been designed to encourage customers to connect with different personality traits.

"As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences," said Melanie Boulden, SVP of marketing at Crayola.

You can check out the rest of the story over at our sister site, Licensing.biz.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019