Crayola has launched a campaign to analyse the doodles of over 1,000 children to discover what they say about kids of today.
As part of the brand’s 2014 campaign, ‘It all starts with a doodle’, Crayola has teamed with the National Day Nurseries Association to implement the study into preschoolers’ drawings.
Crayola will also work alongside graphologist Elaine Quigley to analyse the work of children aged 18 to 36 months, paying attention to the usage of patterns across colour, positioning and layout.
The survey coincides with the launch of Crayola’s Doodle Magic range.
“We are looking to garner a greater understanding of children’s first experiences with creativity,” said Richard Venner, Crayola senior brand manager. “The National Day Nurseries Association was the perfect choice as a partner as its extensive network of nurseries is vital for us to carry out this survey.
“My First is all about giving toddlers the tools to take their first creative steps, by nurturing a confidence to express themselves creatively. We are really excited to see what this study reveals, it would be great to find some common synergies.”