Elmer will join the firm at the beginning of April. The move means that present sales and marketing director, Anthony King, will become finance director.
Eponymous managing director John Crane said: “Keith’s joining will help sustain the steady growth that the company has enjoyed over the last decade, as well as bringing experience and new ideas to the team. It will also enable the members of the Board to concentrate on more specific areas of responsibility which is part of the company’s long term plan.”
Elmer added: "Having had a close association with John Crane Ltd since its formation in 1984, I am thrilled at the prospect of working closely with John and Anthony on the development of such strong brands as Pintoy, TOLO and Branching Out.”