COUNTER INSURGENT: Retail theatre

Our man from the High Street looks at creating a buzz in-store.
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Someone asked the other day how we keep our customers coming back. It was one of those phone calls where someone wanted to offer some consultancy work at a daily rate that made the PM seem underpaid. Do these people think I wander round with my eyes shut and don’t think everyday of every week how I can improve our ‘customer experience’ to keep them coming back?

To read the full opinion, simply click here.

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