COUNTER INSURGENT: Movies and toys

This month, our High Street correspondent airs his views on licensed toys...
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The recent ‘effort’ of a film based on a toy had me thinking.
With the exception of Transformers, a toy based on a film always seems to be far better than a film based on a toy (hope you follow that).

The recent release of the GI Joe movie was not good at the box office and it appears this has also been reflected in the toy sales.

To read the full column, please click here.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.