COUNTER INSURGENT: How right is the price?

ToyNews' mystery columnist ponders the impending Christmas toy price wars and gets hassled on holiday.
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"Last year The Sun decided to release it own list of toys at ‘affordable’ prices.

The consumer does have an eye on Christmas; the amount of customers who’ve started to save money in the Christmas club we offer is up, but the amount of items reserved is well down. They don’t want to think about it this early, they are confused about prices and are prepared to wait and see who blinks first in the price war."

Read Counter Insurgent's full column.

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