The Guardian has put together a list of what it believes are the UK's top independent online shops - and baby retailer Cottontails.co.uk is at the top of the list.
Cottontails is a small independent toy shop in Worcestershire and is the recommended online retailer for Moulin Roty (pictured).
Speaking about the site, journalist Kate Carter said: "They want brightly coloured plastic tat, things that eat batteries and make headache-inducing loud noises. You just want them occupied quietly by themselves while you slosh back the mulled wine.
"Cottontails has a huge array of toys which might just provide a happy middle ground. Stocking gorgeous brands for babies and toddlers like Moulin Roty and Maileg, the toys here are built to last and have a wonderful retro feel to them. Takes you back to your own childhood."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.