Corinthian steps up TV support

Firm joins forces with Dolphin TV to raise awareness of two brands and expand its media activity.
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To kick off the autumn season, Jungle In My Pocket will be sponsoring the TV programme Bindi the Jungle Girl on the Pop Girl channel every day in September. Bindi is the daughter of the late Steve Irwin and she travels the globe meeting animals.

The programme fits well with the collection of Jungle figures and play-sets, and girls will also be given the chance to enter a competition to win Jungle prizes.

September also sees the Kix channel being taken over by Stink Blasters. Every day the brand will bring viewers Stinky Facts, and there will also be a competition to win complete sets of the new figures.

Vicki Elmer, marketing manager at Corinthian, commented: “This is the first time Corinthian has included sponsorship in our advertising plans, and we are delighted to be working with Dolphin on some very exciting creative.

“It’s a really fun way to get the autumn campaigns underway, and demonstrates our commitment to driving our brands through innovative and effective activity that goes beyond spot advertising.”

Candida Jackson, Dolphin TV sales director added: “We too are delighted to be working with Corinthian and believe that the two brands they have chosen fit our channels perfectly. Stink Blasters’ truly ‘boysie’ appeal is what Kix is all about, whilst Jungle In My Pocket and Bindi are a true match.

“This activity will not only entertain and reward our viewers, but more importantly will lead to an increase in sales. It is great that our increased investment in programming can deliver these and other great opportunities to toy advertisers."

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