Corgi signs The Beatles

Corgi has teamed up with Apple Corps to produce a new range of collectable Beatles die-cast.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Two of Britain’s enduring cultural icons – The Beatles and Corgi Toys – are joining forces with a new range of collectable die-cast models.

Apple Corps has announced a licence with Corgi International to produce a significant range of die-cast products for The Beatles and Yellow Submarine.

The original die-cast toys produced in the Sixties and re-issued in the Nineties are now incredibly rare and keenly sought by collectors. The new models will include new versions of the classic Yellow Submarine and the Magical Mystery Tour Bus as well as a Revolver taxi and an Abbey Road Routemaster bus.

Corgi International CEO Michael Cookson, said: "Corgi as a company has had a long association with the Beatles having produced the original Yellow Submarine die cast in the 1960’s and it was a priority for the company to re-initiate a program with Apple Corps/Suba Films for an innovative range of product, that people will once again enjoy purchasing.

“With the 40th Anniversary of Sgt Pepper in 2007, it was a perfect time for the deal to have been agreed, and we are truly excited to be partners again. We feel that we will have strong retail support for this line especially from specialty retail and we hope to showcase these products to an all new consumer audience.''

Related

5_Pocoyo.jpg

Corgi completes merger deal

Corgi International Limited has completed its merger with Master Replicas, with Michael Cookson and Jennifer Klatt of Master Replicas named CEO and CFO of the new set-up.

5_Pocoyo.jpg

Corgi boosts sales and marketing

Corgi has bolstered its team with former Brio marketing man Richard Hopkins and has significantly expanded its sales force with the addition of four new sales managers and an agent.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.