Traykit is a children's backpack which turns into a playtray and Content&Calm is adding six new Travelbugs characters, which clip on to the trays. Each Travelbug will have its own theme and character and the firm is now launching a competition to design the seventh one.
Content&Calm founder, Solvej Biddle, commented: "We need one more TravelBug and we want children nationwide to put on their thinking caps and come up with the winning design for Travelbug number seven.
"It can be a drawing, painting, made out of pasta even. The winning design will go into production in December and be in the shops early next year with ten per cent of the profits donated to Ovarian Cancer Action."
The winner of the competition will also be invited to an awards presentation, where they will be presented with a giant soft toy version of their design and a weekend break for their family in a cottage in Wiltshire.
For more information on the competition, go to www.traykittravelbug.com. Entries close on October 31st.