by Ronnie Dungan
Licensing specialist, Contender, has announced a new corporate structure, splitting into two separate divisions - Contender Home Entertainment and Rubber Duck Entertainment.
The re-structuring is designed to help the firm achieve its aim to double its size in the next three years.
Contender Home Entertainment will form the UK home entertainment arm of the business including its DVD distribution operations in the UK. The new division will aim to capitalise on the growth opportunities arising from the retention of rights afforded to the UK?s burgeoning independent production sector, following changes to the terms of trade under the Communications Act.
Long-time CEG director of home entertainment, John Bourdillon will oversee the division, having previously headed up the video division of Avid Distribution and working in marketing for both Sony and Universal.
Rubber Duck Entertainment will encompass all production and rights management aspects of CEG?s children?s properties, such as Tractor Tom, Peppa Pig and new title Humf. Joan Lofts, who previously worked for CEG as director of television, will head up the new department. She was also previously director of broadcasting for ITV2 and spent 12 years in television production with ITV.
Commenting on the change, CEG managing director Richard Bridgwood said: ?Both of these businesses are now well established in their markets and have exceptionally promising growth prospects. We felt the time had come to stamp an individual identity on each of these very distinct aspects of our business. This has reinvigorated the management and staff in each division who have been directly involved in the process.
?As we celebrate the group?s tenth anniversary, this is a strong statement of intent that we aim to more than double both of these business over the next three years, and we?ve got the plan, the people and the resources to do it.?