Consumers want more discount retailers

New research shows the number of shoppers visiting discount stores has increased over the last year.
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The IGD research showed that nearly half of shoppers - 46 per cent - would use discount grocers more in the future, if there was a shop near where they work or live.

The study also found that younger shoppers and those with teenage children are more likely to use discounters.

Joanne Denney-Finch, chief executive, IGD, said: "Discounters still account for a very small proportion of the market overall. But they might be expected to do well during an economic downturn, with 60 per cent of shoppers telling us that they will use them more if their personal economic circumstances get worse.

“Shoppers also say that perceptions of discounters have changed over the years, with 81 per cent of regular discount food shoppers believing that the quality of products has improved.”

IGD estimates the discount grocery market to be worth £6.4bn (to end 2010).

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