Consumer demand stretches retailers

Some retailers admit they're struggling to meet demand this Christmas, according to a report in The Daily Telegraph.
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The highly sought after products include any In The Night Garden products by Hasbro, Flair’s Etch A Sketch, the Moon Sand Sand Castle by Spin Master, Character Option’s Flytech Dragonfly and Silverlit’s Picoo Z Helicopter, the article reports.

However, retailers including Argos, Amazon, Woolworths and Toys R Us believe most items can still be purchased if consumers get in early.

A Woolworths spokesperson said: "There is still good availability of some of the hottest toys this Christmas, but we still advise parents and shoppers to get to stores as early as possible next week."

Damian Peachey, of Amazon, said: "Every Christmas there is a toy that captures the imagination, be it Cabbage Patch dolls or Tracy Islands. Often the same toys are popular in the US too, which means manufacturers are unable to keep up with demand."

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