Collectables to be key to Petra's Planet's toy success

Games and apparel could also be on the cards in the future for the brand.
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Fans of Petra’s Planet may soon be able to get their hands on toys, according to Blonde Sheep Licensing.

Petra’s Planet has been able to expand from publishing into various categories, from apps to educational software designed for classrooms, and now it seems toys could be the next venture for the brand.

“We are definitely looking to launch toys, as many of the social elements within the virtual world translate into toys,” said Natasha Dyson, MD of Blonde Sheep Licensing.

“Collectables are key as the pets in the virtual world are collectable and can be personalised through dress up. They are also perfect for plush.

“Games and trading cards are also target categories and will help promote learning, which is key for all our products.”

Currently, the property has three licensees, including an editorial partnership with Kennedy Publishing, an apparel deal with Print on Demand and an agreement with Event Merchandising Live.

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