As part of the sponsorship, Coiledspring will host its own games tent within the Lazy Days area.
Roger Martin, director at Coiledspring, said: "We see this as a chance to actively engage with our consumers and in particular generate a buzz about particular new games."
At the pitch Coiledspring will look to get both parents and kids playing with some of its most popular games, such as Rory’s Story Cubes and Ligretto. A range of games will be available to buy.
Activities include a giant playable version of the card game Zeus on the Loose, while the team will be performing and teaching magic to kids.
This year, Coiledspring’s marketing campaign is focused on engaging parents. This includes the Just So Festival sponsorship, securing reviews of its games on the top parent blogging sites and social media promotions on Facebook and on Twitter, where a Zeus on the Loose giveaway is taking place.