Woodman brings a wide knowledge and experience of delivering strong customer service, tailored to each individual.
In his new role, Woodman will be focussing on the growth of the company's relationships with independent retailers, offering advice on which products best fit their client base.
With the addition of Schmidt as a partner for Coiledspring, 2011 is already a very busy year for the firm.
Teresa Tooley, director of www.playlearngrowtoday.co.uk, commented: "Stephen has his finger on the pulse of the gaming market and knows the products he sells inside out.
"He is honest and won’t sell you a product he doesn’t think is suitable for your business. If only all my suppliers were as helpful and knowledgeable."