The first series of the new pre-school show from Hoho Entertainment, Cloudbabies, begins airing on Cbeebies today (Monday May 14th).
52 ten-minute episodes will roll out every weekday at 11.25am on the channel. Cloudbabies was trailed heavily on the channel ahead of its full transmission, while the website is also due to go live today.
"It is incredible to think we only started the company just over a year ago," said Oliver Ellis and Helen Howells, joint MDs of Hoho. "It is so exciting to now be at the start of Cloudbabies series launch. We are extremely proud of the series, which has been beautifully made with a great deal of love and care, and think the sky is the limit when it starts on Cbeebies.
"We hope that, for once, parents are going to be delighted that their children have their heads in the clouds."
This story was originally published on Licensing.biz.