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CLIVE CROUCH: Kids' TV scheduling - ToyNews

CLIVE CROUCH: Kids' TV scheduling

This month, Crouch explores the changing art of scheduling children's TV programmes.
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With 26 children's channels available in the UK, a blunderbuss approach is more likely to capture those young viewers at any time on any channel across a 12 to 14 hour day.

Previously the art of "scheduling" would have researched the time when children were most available to view. In turn the best shows were placed there to capture the eyes, mind and imagination of children. Television is no longer like that.

To read the full column, please click here.

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