CLIVE CROUCH: Kids getting older younger

This month, Crouch looks at the phenomenon of children maturing earlier.
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I often hear that one of the many challenges facing the toy industry is the fact that children are getting older younger.

This lifestyle change is more prevalent in girls than boys. 20 years ago, childhood meant becoming an adult gradually. These days children are maturing earlier, thereby experiencing a lack of childhood years. This industry has a dependency on regulation, which provides a benefit to ensure that every aspect of toy products are compliant. This in turn provides safety, protection, copyright and much more. Meanwhile, surrounding the parents who purchase these products and the children who play with them, is the internet, a communication platform that becomes more powerful by the day, yet remains free of any regulation.

To read the full piece, simply click here.

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