A new report from retail analysts Verdict has reported that Click & Collect purchases will grow by more than two thirds to be worth over £4 billion in 2018.
However, while the segment growth will be rapid, it will still only be worth around eight per cent of online sales in 2018, and just 1.2 per cent of total retail sales.
"Home delivery companies, and pureplay online retailers are monitoring the development of click and collect and are reacting accordingly," said Matthew Rubin, analyst at Verdict. "They are looking to offer collection points at convenience stores and lockers, same day delivery, narrower delivery time slots and improved tracking and updates of estimated delivery times."
Clothing and footwear has the highest penetration of click and collect, with 23.5 per cent of online shoppers and 46.5 per cent of click and collect users having used the service in the sector.
The second placed sector is electricals, which has 15.4 per cent penetration of online shoppers and 30.6 per cent of click and collect users.
Females are more likely to pick up online purchases from stores than men, making up 54 per cent of users.
Verdict surveyed 10,000 online shoppers and 27 per cent of respondents said they expected to increase their use of click and collect.
"This represents both an opportunity and a warning for retailers," Rubin continued. "With so many potential new users, retailers must invest in having adequate space, stock maintenance and logistics to cope with the pressure."