Clever Box Club wins Presidential acclaim - ToyNews

Clever Box Club wins Presidential acclaim

Michelle Obama sends personal letter of thanks for White House toy replica.
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Elaine McCabe, founder of the Clever Box Club, made a replica of the US Presidential home from Clever Boxes at a children's workshop (organised by Offaly County Council's ENGAGE with Architecture Festival) in May.

A winner in the category Emerging New Business SFA National Small Business Awards, 2011, Clever Box Club was among a small group of Irish companies whose products were selected to be presented to President and Michelle Obama during their visit.

McCabe commented: "A few months prior to the Presidential visit we decided to offer a Clever Box Club gift for Sasha Obama to the Irish Department of Foreign Affairs.

"We were aware of Michelle Obama's keen interest in education and the development of more diverse education programmes including projects related to the arts and those of a creative and innovative nature. The Clever Box Club with its ethos being 'the only limit to the fun is your imagination!' fitted the bill perfectly."

Subsequently, the company was kept updated and advised that the gift had been presented to the President and that it was on board their plane returning to the USA.

McCabe concluded: "Not necessarily anticipating any further follow up, we couldn't believe it when an envelope with The White House mark arrived to our office.

"Inside was a warm letter of thanks for the gift and signed by Michelle Obama. The letter headed, The White House, is written personally to Elaine, thanking her for the Clever Box Club gift, which the girls made into a castle. The letter finishes......Your kindness is deeply appreciated and I wish you all the best....Sincerely, Michelle Obama."

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