Clementoni is launching a line of University of Oxford game and puzzles in the UK this autumn.
The range will include launch The Oxford Trivia Game and three puzzles featuring Oxford themed imagery.
“2016 has been a momentous year for Oxford with new licensees signed around the world,” said Chris Evans, MD Oxford Limited.
“New categories have opened up such as food and beverage and eyewear, as well as new territories from Mexico to the Middle East. Key categories of relevance for the University of Oxford programme - apparel and toys and games - have also attracted market leading partners such as IDT and Clementoni.”
University of Oxford will be showcasing the new lines at Brand Licensing Europe 2016 in October on stand N100, located at the front of the Brand and Lifestyle Zone.