Classic Really Nasty Horse Racing Game relaunches

New packaging and bumper PR campaign as board game celebrates its 21st birthday.
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University Games is re-releasing the classic The Really Nasty Horse Racing Game this autumn, as part of the board game's 21st anniversary celebrations.

A new contemporary box design will be introduced, while PR will also be bumped up in both the trade and consumer press for the relaunch.

"The Really Nasty Horse Racing Game has been a best seller for over 20 years and we have decided to celebrate the 21st birthday by re-designing the packaging and bringing the visuals up to date," commented Adrian Whyles, general manager at University Games.

"It is consistently popular with families because it remains original and you don't have to be a racing expert to play. Everyone, from grandchildren to grannies, can be competitive and own a winning race horse."

The aim of The Really Nasty Horse Racing Game is simple: buy a race horse, enter it into events and win as much money as possible by being ruthless. Race cards can be used to force opponents' horses to fall at the first fence, pull up or unseat their jockey. Players win money for the success of their horse and, before each race, visit the bookie to place a secret bet on any of the race's runners and riders.

The player with the most money at the end of the series of race meetings is the winner.



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