Classic 1980s Garfield plush toy returns

Aurora World brings back popular suction cup toy, as merch sales rise.
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Aurora World is giving the popular 1980s Garfield plush toy a modern twist.

The suction cup toy – ideal for car windows – includes a head-turning feature and demonstrates Garfield’s “power of Catitude”, says the company. It joins three other fresh plush toys: eight-inch, 11-inch and 15-inch variants.

“Aurora has high expectations for the new Garfield licence,” Mark Hilder, product development manager, told ToyNews. “The plush toys have a great look and feel to them, perfectly capturing the essence of Garfield’s character.

“With the demand for retro/vintage characters and new consumers attracted via the films, timing is right. The plan is to extend the range with different prices and poses.”

The news comes after licensed Garfield merchandise sales leapt 340 per cent year-on-year in the first half of 2012 alone.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.