Christmas in July promises to be a packed show for media

Early sales for exhibition predicts a successful event.
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The Christmas in July show is set to be its most successful yet with over 90 per cent of the stand space sold for the July 3rd show, which takes place in central London, before the early discount period ended.

With many new faces for 2012 as well as regular favourites, the exhibition only has two stands left to fill. The show will include new names such as Zapf, John Adams, Paul Lamond Games, and Wooky as well as regular exhibitors such as Flair, Vtech, Mega, Character Options and Drumond Park.

Christmas in July’s affiliation with remains apparent this year with top Mummy bloggers attending and voting for the UKMUMS choice award.

This year’s event is likely to attract more press ever, as well as the reintroduction of the Christmas July Press Brochure, of which 1,000 will be distributed to contacts, which will make press aware of its exhibiting companies products.

Sherri Mayne, from the Christmas in July Team, has said “We are delighted with the response we have had from the toy industry to this years event.”

To enquire about how to be involved or to book one of the two remaining stands please contact Sherri Mayne by emailing


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