Joining regular exhibitors such as Character Options, Drumond Park and Flair, the new additions will appeal to journalists of publications for tweens and teens with their hi-tech gadgets and gifts.
The show is a way for toy companies to support retailers by increasing awareness of products on the run up to Christmas through the long lead press.
Claire Taylor, account director at Evolution PR and organiser of the show, commented: “We are delighted with the new exhibitors and enquiries we have coming through for this year. Offering journalists something new each year is just one element of the show’s success.
“We do advise companies to contact us with out delay though, as spaces are limited and we are filling up fast.”
For more information on how you can exhibit at Christmas in July, taking place on the 10th of July in Marylebone, email Claire@evolution-pr.co.uk or call 01327 701702.