Christmas came late for Casdon

More people shopped later and online for their Christmas purchases, according to Casdon.
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The firm’s November sales were 50 per cent up on the same period in 2006. Its December sales also rose by 20 per cent.

However, its pre-tax profits in the six months to October almost halved compared with the same period in 2006.

The firm’s chairman Paul Cassidy said: “The market has seen a significant shift towards internet sales, not only from the traditional online suppliers, but also from the websites of high street stores.

“Customers now appear to know that if purchases are left to the last minute there is a better chance of the stores being panicked into price reductions. Our increase in turnover in November and December is a testament to this customer strategy.”

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