Christmas beats Halloween in popularity contest

Survey finds that 67 per cent of under-19s prefer Christmas to any other celebration.
Publish date:
5_Twilight  costume.jpg

Christmas is officially better than Halloween, according to a survey of under-19s by Swapit and The International Licensing Industry Merchandisers’ Association UK (LIMA).

The pair asked 1,282 kids what they thought about the spooky celebration, and although 81 per cent those surveyed said they ‘really liked’ Halloween, 67 per cent said they still preferred Christmas.

David Gregory, research manager at Swapit said: “Halloween in the UK still continues to grow in popularity and is clearly liked by under-19s, but only 11.9 per cent chose it as their preferred celebration with Christmas quite clearly ranking number one.”

The research also found that, when it comes to costumes, the classics are still the most popular.

Gregory said: “Young people indicated that their favourite Halloween characters were Dracula, Frankenstein, vampires, werewolves, zombies and witches. The impact of films such as Twilight is clear by the prevalence of werewolves and vampires (pictured) as costumes of choice.”

Kelvyn Gardner, managing director of LIMA UK said: “Whether you are a fan of Halloween or not, the business implications of this celebration cannot be ignored. The UK alone spends approximately £235 million on Halloween and licensed products featuring ‘friendly monster’ brands like Scooby Doo, Moshi Monsters, and Doctor Who make up a significant chunk of the business of Halloween.”

Other findings from the survey include:

38 per cent of under-19s said they were going trick-or-treating, with 30 per cent staying indoors.

When recieving a treat, 58 per cent of kids hoped to get sweets or chocolate while 30 per cent wanted money.

18 per cent of kids said their mums would accompany them while trick-or-treating with ten per cent saying they would go with dad.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019