China ups its efforts

The EU says China has made ?considerable progress? in tackling sub standard products.
Publish date:

The EU consumer protection commissioner says China has made “considerable progress” in dealing with its exportation of unsafe toys and other products.

However, Meglena Kuneva also said more effort is needed, especially at the lower end of the market, where problems still exist.

In a meeting with industry members Kuneva also proposed measures for EU businesses and governments in order to reduce the risk of dangerous items entering the market.

The initiatives include an in-depth audit of business safety measures in the toy supply chain, which is to be completed by the first quarter of 2008; the reinforcement of risk based surveillance by national market surveillance and customs authorities; increased cooperation with China and the US.

Kuneva said: "In this world you cannot give 100 percent guarantees. But you can make sure the system is fit for the purpose. You can ensure that all the links in the chain raise their game. You can ensure that producers, importers, retailers and governments and EU are ready to rapidly identify and tackle any new problems as they emerge."

“I can assure you 100 per cent of my commitment to keep the pressure on to ensure the highest possible level of safety for our citizens."

Results from the latest RPEX-China report shows the country has been more active in investigating problems with 184 cases fully investigated between July and September this year, compared to 84 in the two previous reports. The country is also due to introduce a new domestic alert system modelled on EU procedures by December.


Big trouble in little China

Steve Reece takes a look at the industry’s recent over reliance on China as a manufacturing hub and what possible solutions are on hand to help toy firms.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.