China takes 'cheap' shot

China has made a fresh defence of its toy products saying they are both "cheap and nice".
Publish date:

The latest plea comes after delegates from China and the US met at the Sino-US economic summit, held near Beijing.

Trying to win back confidence from global retailers and consumers, Li Changjiang, head of the national quality watchdog, says he is convinced of the safety of the made-in-China label.

But he says he will spare no effort in going after the “one per cent” of products, which do not meet standards.

"Cheap and nice toys made in China are popular around the world and I suggest all parents choose Chinese toys as Christmas gifts to their children," he said.

"We will make 100 per cent effort to improve the quality of that one percent of sub-standard products."


5_Chinese factory pic.jpg

The China syndrome

Most of us have always known China as the world’s biggest manufacturer of toys, but recent developments have thrown doubt on that assumption long term. Or have they? Is it still business as usual in China? Jon Salisbury gathered together some interested industry insiders to find out what they think...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.