The latest plea comes after delegates from China and the US met at the Sino-US economic summit, held near Beijing.
Trying to win back confidence from global retailers and consumers, Li Changjiang, head of the national quality watchdog, says he is convinced of the safety of the made-in-China label.
But he says he will spare no effort in going after the “one per cent” of products, which do not meet standards.
"Cheap and nice toys made in China are popular around the world and I suggest all parents choose Chinese toys as Christmas gifts to their children," he said.
"We will make 100 per cent effort to improve the quality of that one percent of sub-standard products."